What is the Wool Lifestyle Blog about?

Welcome to the Wool Lifestyle Blog! Here we talk about fashion and lifestyle products made out of wool.

Get inspired

Are you looking to feel comfortable in the clothes that you wear while also looking well dressed?  Products featured on the Wool Lifestyle blog will help you find items you will fall in love with, make you look great, feel comfortable, perform at your best, will last you a very long time and have a low environmental footprint.

Learn about wool

You will also find answers to many of the questions you may have about wool. These will include questions such as ‘how is wool grown’, ‘how is wool made into products’ and ‘how to best take care of your precious wool items’.

Find wool products

Wool is a relatively small fibre within the fibre market compared to synthetics, viscose or cotton and therefore sometimes more difficult to find in store. This blog will help you find new wool products and help you make a decision if the product is right for you before investing.


Why try a Wool Lifestyle?

Feel comfortable

The clothes that we wear should make us feel comfortable, they should not cling or stick to us, they should not feel wet, or too hot nor too cold, they should not make us smell. Clothes are like a second skin that should enable us to be our best. With wool, you will feel exactly that, comfortable. You can read below all the reasons why wool makes you feel comfortable, but at the end of the day, it is something you just need to experience for yourself.

Look good

Of course, the definition of what looks good is personal and you may find that some wool items don’t look good at all. However, personal taste apart, wool products are the majority of times of high quality, craft and style. Just think of a man wearing a well-fitted wool suit compared to a synthetic suit. Or think of the wool coat that has lasted your grandmother almost a lifetime still looking beautiful compared to the synthetic winter coat that only lasted one season because it started to pill and get out of shape. If you look closer, premium fashion designers tend to use a lot of wool in their collections while the copycats then imitate the style in a cheaper synthetics version. Always wondered why the designer piece always looks better than the cheaper copycat? Many times it is the higher quality material used, which is often wool. Choosing wool products will help your home and yourself to look good.

Save money

This one is counter-intuitive because wool products are always more expensive than synthetic alternatives. However, wool products generally last longer which gives you a better return on investment. My aunt always used to say ‘I am too poor to buy cheap clothes’ and she always invests in high-quality wool garments who last her many many years. You will be able to buy less and enjoy things longer.

Save time

Whenever I hear my full-time working mom friends tell me that they ironed last night for 3 hours I am speechless. So much precious time wasted. Ironing is something I never do. That doesn’t mean that I opted for the wrinkled style, it is just that my wool items don’t need any ironing. Wool products need less care and are easier to care for which helps you save time for more important things.


Stay healthy and safe

Surrounding yourself in wool has many health and safety benefits. Research shows that we sleep longer and better in and on wool. Wool carpets, furniture, bedding and curtains can be a lifesaver during a fire in your home. Wool carpets also bind volatile organic compounds from the indoor air within your home, making it safer to live in. New eczema research shows that skin conditions of eczema sufferers can be improved dramatically by wearing wool – just to name a few…


Reduce your environmental footprint

Using, wearing, living in and surrounding yourself in wool products has a positive effect on the environment. There are several elements that play into this sustainability aspect. First of all, wool it is a natural and renewable fibre that are not depleting any finite resources. Second wool products don’t need to be washed, cleaned or ironed as much as other textile products, which reduces the use of energy, chemicals and water. Wool products typically also last longer which means you don’t have to replace the product as quickly which is again reducing the environmental impact. Last but not least, wool products can often be re-used, recycled or biodegraded which as we know is also important to keep our environment protected.


Why wool?


Wool is a natural fibre grown on the back of a sheep. To grow wool sheep only need grass, water and sunlight. The opposite of natural fibres are synthetic fibres made from crude oil or other chemical heavy processes. Being a natural fibre wool is naturally renewable and biodegradable.


Wool is a renewable fibre because it grows naturally on every sheep’s back. The wool coat is shorn off the sheep every 8 to 12 months, depending on the type of sheep and wool. Once the wool coat is shorn off, it grows back just like our own hair does. This process is why wool is renewable compared to synthetic fibres made out of crude oil.


One aspect of being a natural fibre is that wool also naturally biodegrades. Wool that is buried underground and is exposed to warm and moist soil conditions will readily biodegrade within a few months providing nutrients to the soil.


Wool lends itself very well to the recycling process. The fibres can easily be taken apart and then made into a new yarn or felt and processed into new products.


Because of wool’s characteristics of being natural, renewable, durable, biodegradable and recyclable, wool is a sustainable fibre. This means its environmental footprint is lower compared to other textile fibres.

Natural Insulator

Wool has a natural crimp which offers many tiny pockets of air within each wool fibre. These pockets of air make wool a great insulator, keeping us warm in cold weather.


Wool is a breathable fibre. Wool can absorb large quantities of moisture vapour and then move it away to evaporate into the air. This keeps our skin dry and comfortable.


Just like wool can keep us warm, it can also keep us cool. The crimp of the fibre plays again an important role here. Just like a thermostat can keep drinks warm but also cold, the crimp can do the same to keep our bodies cooler than the outside temperature. In addition, the breathability of the fibre moves any moisture vapour away from our body acting like a little air condition.


Wool can also be a very durable fibre, especially the coarser wools. Just think of wool carpets that can withstand millions of feet walking over and last even hundreds of years. Business suits or wool coats can also last us for decades. Being a durable fibre also makes wool sustainable because we can use wool products much longer.


The crimp in wool makes wool elastic. This means it has a certain natural stretch and it can be bend easily while always returning back to its original form.


Wool has a lovely drape which makes it a wonderful fibre for clothes. Wool dresses, skirts and suits just fall naturally around our bodies, making us look and feel good.


There are many different types of wool fibres that range from being coarse to being very very fine and soft. If you think that wool is scratchy and itchy you were unfortunately exposed to coarse wool that is not suitable for next to skin garments. There are however more and more superfine wool products available that will also convince you how soft wool can be.

Odour resistant

As you know, it is not the sweat that stinks it is the bacteria that grow over time on the fabric where we sweated into. Wool fibre, however, consists of fatty acids on the outside which makes it not a nice place for bacteria to be and grow on. Where there are fewer bacteria there is also less smell.

Fire resistant

Wool is hard to set on fire, however, if wool is exposed to intensive flames wool will not melt or stick to skin which prevents dangerous skin burns. Once the fire source is taken away wool will stop burning quickly. Also, the fumes of burning wool are non-toxic, unlike synthetic fibres.

Wrinkle resistant

Wool fibre is very elastic and is like a natural spring that always jumps back into its original form after being bent. This ensures that wool fabrics are wrinkle resistant. If the fabric does get wrinkles after being stored for a long time in a suitcase, a little moist air in the bathroom will speed up the wool to get back into its wrinkle-free form.

Stain resistant

The outside of wool fibre consists of a fatty acid layer that is water repellant and also helps resist stains. Anything you spill on your garment will not be immediately absorbed into the fibre and can easily be brushed off or taken off with a damp cloth. This means you need to wash your garments less often.


Wool does not create static electricity which means your hair won’t stand up in the air and your wool clothes will not cling to your body unlike other fabrics made of synthetics.


Wool does not cause any allergic reactions which means it is a very safe fibre to wear and be around. Wool is made out of keratin the same protein that human hair is made of. Being allergic to wool would also mean that we would be allergic to our own hair. There are very rare cases of people being allergic to lanolin which is the grease that can be left on wool after washing.

Whenever people think they are allergic to wool they confuse it with having sensitive skin or wearing more coarse wool that irritates the skin through wool fibres sticking out and pressing against the skin. That creates a sensation of prickle but is not an allergic reaction.

Binds VOCs

Every item in our house releases so-called ‘volatile organic compounds’ (VOCs) and some VOCs can be harmful to our health. New research shows that more and more VOCs tend to build up in our homes as we strive to make our houses climate neutral. Climate neutral houses prevent air to circulate between the inside and the outside of the house. This natural air circulation, however, is necessary to get rid of VOCs. That is why we end up with sick building syndromes. Wool, however, binds VOCs making the air in your home healthier to live in.

Cures Eczema

Recent research studies show that wearing very fine merino wool garments helps eczema sufferers cure their skin conditions. Wool worn next to skin regulates skin moisture which is something eczema sufferers’ skin is not able to manage properly on its own. By wearing wool the skin has the chance to heal. However, it is important to wear very fine and soft merino wool that does not irritate the sensitive skin.

Sun safe

Wool can give UV protection to your skin much better than other fibres can.

Better acoustics

The surface of wool textiles and carpets absorb sound better than sleek surfaces. This avoids echoing and improves the acoustics of a room.


Wool ensures that we are never too hot or too cold, don’t smell, look good and are protected from dangerous external factors. Because of the many properties wool has it is a very comfortable fibre to wear.  Because of the many properties wool has it is a very comfortable fibre to wear.